Sell with SEO

Keywords and phrases are like the signs and billboards for your business and website. They are the advertising that can drive traffic to your business if managed properly.

When we’re talking about keywords in relation to targeting them for your small business’s website - we’re actually talking about key phrases.

If somebody is searching on Google or another search engine for local Miami contractors to lay down a new hardwood floor - they’re most likely going to use some type of phrase or combination of words in the search box. Something like:

Or some combination like this. Each of these search phrases is what’s called a “long tail keyword.” There might not be thousands of searches every day for each of these keywords - but you can bet that they are being searched on a consistent basis. And if you can target these key phrases effectively on your small business’s website - then you’re going to rank highly in the search results which will mean more traffic for your website which in turn will bring more calls to your business.

1. Sit down with a pen and paper and write down, brainstorm the words that you think customers would use to find your business.
2. Next, go to Google and plug them into the search box. Take note of the following things.

3. Check the phrases in WordTracker. WordTracker is a tool that gathers search data and will give you a rough estimate of how many searches each phrase is being searched daily. It’s also a good way to find other phrases that you might not have thought about. The free WordTracker utility can be found at http://freekeywords.wordtracker.com/

Once you’ve found some phrases and keywords that aren’t oversaturated with competition and that have a decent number of daily searches, you’ll want to begin targeting those keywords on your site.

Let’s say you are a contractor in Miami and want to target the long tail phrase: Miami Home Contractors.
By targeting a few keywords and phrases on your business’s website you’ll begin to see an increase in targeted traffic which will hopefully translate to an increase in your pocketbook.

Next, you’ll want to make your website search engine friendly and submit it to directories and industry related websites. Learn all the correct steps to launching your website, get our free SEO guides. Just sign up with your name and email. And don’t worry. No one will ever see them, we hate spam and respect your total privacy.

Talk soon !

Santiago Caicedo